AI Insights · Timothy · April 2025
Top 5 Consumer Finance Apps in Uruguay: Q1 2025 Performance
In the first quarter of 2025, Uruguay's top consumer finance apps showed varied performance in downloads and active users on a unified platform. Discover the trends and insights from Sensor Tower.
The first quarter of 2025 saw diverse performance trends for the top consumer finance applications in Uruguay, based on data from Sensor Tower.
Banco Santander Uruguay experienced a fluctuating pattern in weekly downloads, starting at around 6K and peaking at 7.6K in early March, before settling back to 5.5K by the end of the quarter. Meanwhile, weekly active users increased steadily from approximately 197K to over 220K.
App eBROU maintained a relatively stable download rate, averaging around 6K per week, with a slight peak at 7.1K in early February. Active users saw a significant rise from 304K to a high of 409K, before ending the quarter at 387K.
OCA showed a gradual increase in downloads, jumping from 2.3K at the beginning of the quarter to a peak of 4.6K in March. Active users also grew from 77K to nearly 94K during the same period.
Itaú UY had consistent weekly downloads, averaging around 2.4K, with a slight increase to 2.7K at the quarter's end. Active users rose modestly from 134K to 152K.
BBVA Uruguay experienced stable downloads, hovering around 1.8K weekly, with a peak of 2K at the end of March. Active users, however, showed a decline from 51K to 48K over the quarter.
For more detailed insights and analysis on these trends, visit Sensor Tower.
